SK
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended to attract attention and also encourage consumers to buy this cream liqueur – Baileys Irish Cream.
As the best selling liqueur in the world, Baileys is a fixture for almost every modern woman. In this hasty time, it is important, not only for women, to find some time for our friends and ourselves. The idea to expose a new product in the visually impressive bath tub plays on this note in the selected TESCO hypermarkets. „The bath tub evokes the feeling of luxury, elegance and time for ourselves, as well as the Baileys brand does,“ says Veronika Bruhova, the Brand Manager of the company Stock-Plzen Bozkov Ltd., whose portfolio of beverages includes this product. According to the customer feedback, this surprised them pleasantly and evoked their positive emotions in favour of the brand and sales of this new product.
„Original exposition differing from conventional pallet or display that sticks out with something has a greater ability to attract customers during their shopping routine. If we get their attention, the purchase probability increases, “ adds Miroslav Obratil, the Project Manager of our company. Except the decorated luxury bath tubs, we already realized pallet decorations. As to the sales volumes, there was obvious difference in favour of bath tubs. The Baileys brand wants to use these successful bath tubs for in-store communication within other promotions. So the significantly branded symbol of the stylish relaxation and pleasantly spent time will attract customers also in the future.
Your DAGO team
