SK
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
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Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj – has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and hypermarkets.
The Brewery Jubilee Gate has been a symbol of the brewery for almost 130 years and refers to the long-standing tradition of Czech brewing, which is why this symbol is used repeatedly in the campaign. “The Jubilee Gate is one of the generally known symbols associated with the Pilsner Urquell brand. It was built for the 50th anniversary of the first batch of Pilsner lager, and since then it has been a sign of the brand’s quality and premium level”, Jakub Suda, the Junior Activation Manager at Plzeňský Prazdroj, comments the campaign.
Customers will have a new opportunity to see displays for Plzeňský Prazdroj in the first half of October in Globus chains.
Czech beer can trot out a long tradition and great popularity among consumers and it is famous worldwide. Specifically, Pilsner Urquell was the first pilsner-type beer in the world. Thanks to this uniqueness, Dago created special pallet displays with characteristic brand elements for Plzeňský Prazdroj. “We expect that thanks to the consistent communication of our main symbol, Pilsen Gate, we will strengthen positive emotions towards the brand among our consumers”, adds Jakub Suda.
Plzeňský Prazdroj uses various types of displays. In retail chains, consumers can see pallet displays, mini shop-in-shops, and shop-in-shops. The brand’s characteristic colours are being used. “We were very surprised by the positive reactions to the Jubilee Gate of the Pilsen Brewery regarding this cooperation. It seems that this is really an iconic element that visitors associate with the brand”, explains Luboš Plačko, the Country Manager at Dago.
Your team Dago
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
