SK
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste. The wide portfolio of coloured tubes representing different flavours is hard to miss on store shelves. Now the Pringles brand is embarking on even greater visibility. First, it will be noticed by visitors of the Global Free Shop in Potůčky and Brandov, where the popular Pringles brand has new permanent premium displays. More stores will soon follow.
The two end caps in the permanent store in Potůčky and the shelf branding in Brandov store were custom-made for each specific store. Thanks to the combination of laminate, metal and LED lighting, they give the space and the product a feeling of exclusivity, which attracts customers and entices them to buy. The displays are primarily made in red, which is inevitably associated with the brand, but at the same time, they also do not neglect other iconic elements of Pringles – the aerodynamic shape of the crisps, which effectively stack on top of each other, the cylindrical can and the brand mascot, known as Julius Pringles or Mr. P.Good visibility is ensured by backlit stoppers that attract the attention of every passer-by.
More displays are on the way
“The two displays are just the beginning, solutions are now being prepared for, for example, the Prague stores Tamda and Ratio,” adds Jakub Petráš from Dago. “The displays represent a big shift compared to the original state, when the goods were displayed on a classic shelf or on a pallet.The displays have the potential to use this style in other stores on the Czech and Slovak markets,” says Kateřina Kubátová from the Trade Marketing Department of Orbico, a distributor of the Pringles brand.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
