SK
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
The Captain Morgan Boat has dominated at POPAI CE AWARDS
The Captain Morgan Boat won awards for the best material and technical innovation, creativity and also became the absolute winner in the category “Sales Promotion Means” and the absolute winner of the evening, as it scored the most points from the registered exhibits. It is a project, which is different with its long-term focus and emphasis on the most possible presentation of the brand. This shows the emphasis on materials, primarily wood, and also the pursuit of a high-quality design of details. The mobile bar is integrated onto the chassis approved for operation on public roads, and it was designed for use on smaller and medium-size events where such tool was missing so far. Among others, it is equipped with a special lighting system, cooling equipment, sound system from Bos and retractable awning over the handling area. “We were creating the Captain Morgan boat for several months with the client. As the brand works also with hot drinks, consumers may look forward to it also during winter months,” says Miroslav Obrátil, the Project Manager of our company, who managed this unique project. According to information from the client, customers as well as organizers of different events are very interested in the mobile bar.
Another obtained award was for the permanent display for the brand of food for dogs and cats Carnilove that we designed and produced for the Czech brand VAFO, which won in the category “House ware, home accessories, hobby”. Dog and cat food produced on a natural basis is presented in a display made mainly of solid wood and supplemented with real stones, grass and 3D element of wolf, which is a central element of the brand visual presentation.
Our third awarded project is the promo point Jacobs for its excellent realization. The coffee market is very dynamic and the trend is to give customers a pleasant experience. In hypermarkets, Jacobs pursues this object using a promotion point, where consumers can shop as well as taste products or learn more about coffee preparation. The point is made of high-quality materials and gives a premium impression. The modular concept allows adapting the point flexibly to a specific area. These points are open and airy, encourage to visit and evoke a comfort feeling.
This year´s Central European round of the POPAI contest had a high quality with many great realizations. That is also the reason why we highly appreciate the award. And the winning projects represent very good start for the European round in Paris and also for contest with global competitors in Las Vegas.
We thank for being able to work on the projects and contribute in creation of better points of sale together with our clients.
Your DAGO team
