Smart display can mix drinks

Marketer of the Year 2015

]

As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…

Our victory in POPAI AWARDS 2014

Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…

Unique P.O.P. for M&M´s in TESCO

Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r

Shop in shop ACER for Alza

How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.

The company Acer used the ac…

JOJO shop-in-shop in TESCO

In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…

Czech World of Grilling 2

The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…

Top Class Shop in Shop Becherovka

Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…

Imperial Tobacco illuminating displays

Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…

Euroshop 2014 – a sci-fi reality

Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…

Demo walls for mobile phones in Electroworld

Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…

Smart display can mix drinks

Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new “drink-mixing” display, we have implemented for the company Brown-Forman Czechia, you can just choose a cocktail according to your own taste preferences, print out the recipe and take the right ingredients out of the shelf.

Not only cocktail lovers will appreciate the new “drink-mixing” display, which will advise shoppers in Prague-Letnany Tesco what alcohol, juice, fruit or syrup they need to mix to prepare their favourite drink directly at home. “From the last year´s consumer survey, we have found out that we do not want to sell just an alcohol brand to our customers. We always want to show them the opportunity how to consume goods they bought. And our new advertising display meets all this – actually, it allows each shopper to become a barman for a while,”Tomas Ptacek, Category & Trade Marketing Manager of the company Brown-Forman Czechia, describes the main goal of the P.O.P. medium.

Our company is behind the idea and implementation of the whole display. We have designed, simply and originally, the system of interactivity of the whole application using the gamification of modern technologies. This innovative P.O.P. application offers customers an attractive added value, possibility to get inspired and have fun when shopping, it educates about new possibilities of a traditional product consumption.

Triple experience: shopping, mixing and drinking cocktails

So, how the “drink-mixing” display works? The touch display guides a customer to a drink he will like based on his preferences and shows a concrete recipe. He can print it out using the built-in printer just at the spot or send it to his e-mail. He can also find all the necessary ingredients right in the shelf. “So, customers don´t need to do any extra steps. They can see everything well-arranged on the built-in tablet display with the goods just at hand,” Veronika Dostalova, Senior Project Manager of our company, describes the added value of the advertising display.

The whole application is an example of an in-store communication activity where the experience associated with product consumption is also very important. At the top of the communication, there is the touch screen display guiding customers to drinks they like using simple questions. The initial experience then rises right at the point of sales thanks to an inspiration by original interaction, or atmosphere stimulation towards a new possibility of offered products consumption. The secondary experience then brings the pleasure of the actual preparation and subsequent consumption of bought ingredients.

The display represents a modern shopper-marketing approach, offers plenty of consumption variants and what´s more, it is also easily adapt it for any brand. “We can just change stickers and reprogram the software in the tablet. Thus we can adapt the advertising display very easily for many other events,” concludes Veronika Dostalova.

Your DAGO team

Next articles

We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design

The international Shop! Paris Awards competition is an annual celebration of in-store communication ...

Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike

As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...

DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...

Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun

Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...

DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores

The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...

Unique POP Medium Offers a Traditional Barrel-Style Experience

The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Str...

POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner

The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at ...

Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago

Do you want to discover energy and experience the world? That’s exactly what the energy drink Semt...

Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale

Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel!...

Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!

Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey a...

Pin It on Pinterest

Dago s.r.o.
undefined
undefined
undefined
undefined
undefined
Share This