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Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
Secondary displays Burn and Monster
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and Burn in TESCO stores in co-operation with our company. We provided the solution proposal, design and production. These are original secondary displays with the mission to increase sales of these products by evoking impulsive shopping behavior.
The basic idea of the concept is to inspire customers to mix drinks in combination of Burn or Monster and a suitable alcoholic drink and thus stimulate unplanned purchase of such supported products. Therefore, the POP displays were installed on racks with distillates, and on their top they were equipped with image visuals with functional emotional impulsive message, which motivates potential customers to try the original mix of present drinks.
The POP campaign uses the mutual complementarity of these products and it is an example of the right work with logic and relevance of placing POP media within the sales area. With its visual structure, especially with its position and product visibility, the POP medium acts differently compared to commonly expected appearance of the rack and so it attracts the attention of customers. Also the symbolic way of placing products and position of a pack encourages customers to interact. The conversion to shopping may happen thanks to an obvious mediation of the value through a pleasant inspiration for innovative combination of drinks, for trying something new and original. Thanks to the described attributes, POP element actively disturbs customers from their shopping routine, encourages them to interact and strongly strengthens the sales effectiveness of the whole campaign.
