SK
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besides smooth transitions of colours the end cap is also interesting with its processing. Its surface is made of Lycra being an interesting way to create the impression of a bag-of-candies appearance.
Our client, Nestlé, asked us to create an attracting end cap that would accent the world thought the JOJO eyes and use interactivity. “The submission also included some limitations. First, we had to do without LCD display. The second limit was not to target children.” explains Martin Vorel from our company.
“For JOJO candies, we target young women. As we have voluntarily decided to restrict the marketing communication targeting children. In the case of sweets, we do not target children under 12-year age at all,” says Juraj Michajlov, the Trade Marketing Channel Manager of Nestlé. But this does not restrict playfulness of the JOJO marketing communication anyhow. Every woman hides a young girl with rich imagination, who sometimes gets to the surface and can dream up her own story together with the JOJO brand. “There was a great space for creativity, but of course we had to accept and respect the brand attributes,” adds Marek Zadražil, the Channel Development Specialist Nestlé.
When designing the end cap, we wanted to give an impression of looking into the “kettle” full of juice of different colours. We have achieved the effect using a tube and smooth colour transitions created by a uniquely programmed LED system. On the edges of the colour disc, there are placed story fragments achievable with JOJO candies. “When there is no contact with any customer, the end cap shines roughly at 60% intensity. Any movement nearby the end cap causes shining up to 100% intensity and also gradual switching on story parts, in which individual JOJO candies play their roles,” Martin Vorel describes the application. The material composition of the end cap is also interesting. Its body is covered with polyurethane foam coated by Lycra. “The end cap is unique with its processing and material design. From previous installations, we had clear records of considerable sales growth. So that we decided to realize the second generation – this application,” adds Marek Zadražil. The end cap is a part of the long-term strategy of the brand for points-of-sales. This brand, as a leader of the category, perceives a growing emphasis on being premium and emotional stimulation of the whole candies category. That is why we plan to deploy this end cap within a larger number of stores in the Czech Republic and Slovakia.
Your DAGO team
