Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besides smooth transitions of colours the end cap is also interesting with its processing. Its surface is made of Lycra being an interesting way to create the impression of a bag-of-candies appearance.
Our client, Nestlé, asked us to create an attracting end cap that would accent the world thought the JOJO eyes and use interactivity. “The submission also included some limitations. First, we had to do without LCD display. The second limit was not to target children.” explains Martin Vorel from our company.
“For JOJO candies, we target young women. As we have voluntarily decided to restrict the marketing communication targeting children. In the case of sweets, we do not target children under 12-year age at all,” says Juraj Michajlov, the Trade Marketing Channel Manager of Nestlé. But this does not restrict playfulness of the JOJO marketing communication anyhow. Every woman hides a young girl with rich imagination, who sometimes gets to the surface and can dream up her own story together with the JOJO brand. “There was a great space for creativity, but of course we had to accept and respect the brand attributes,” adds Marek Zadražil, the Channel Development Specialist Nestlé.
When designing the end cap, we wanted to give an impression of looking into the “kettle” full of juice of different colours. We have achieved the effect using a tube and smooth colour transitions created by a uniquely programmed LED system. On the edges of the colour disc, there are placed story fragments achievable with JOJO candies. “When there is no contact with any customer, the end cap shines roughly at 60% intensity. Any movement nearby the end cap causes shining up to 100% intensity and also gradual switching on story parts, in which individual JOJO candies play their roles,” Martin Vorel describes the application. The material composition of the end cap is also interesting. Its body is covered with polyurethane foam coated by Lycra. “The end cap is unique with its processing and material design. From previous installations, we had clear records of considerable sales growth. So that we decided to realize the second generation – this application,” adds Marek Zadražil. The end cap is a part of the long-term strategy of the brand for points-of-sales. This brand, as a leader of the category, perceives a growing emphasis on being premium and emotional stimulation of the whole candies category. That is why we plan to deploy this end cap within a larger number of stores in the Czech Republic and Slovakia.
Your DAGO team