SK
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For our client Rémy Cointreau and its customers, we designed and implemented a comprehensive POP campaign using totems with LCD displays and detailed maps presenting particular brands of golden spirits. Generally, these are visually and spatially expressive elements to promote sales of presented products. Except the totem, shoppers will be attracted by for example illuminated display of particular kinds of single malt whiskey.
In our country, whiskey are not just the most commonly consumed spirits. Despite that, this sales segment is growing, and the company Rémy Cointreau Czech & Slovak Republic decided to promote sales using this POP campaign customers can currently see in Makro stores (Metro stores in Slovakia).
The map will explain to shoppers how each whiskey tastes and where it comes from
„Its goal was to increase the awareness of Czechs and Slovaks of the presented brands of spirits,“ Ivana Plevková, the Trade marketing Specialist of Rémy Cointreau Czech & Slovak Republic, presented the main concept.
„Since we have placed the main emphasis on educating customers, we have prepared, for example, detailed maps with taste description for each whiskey and scheme of their distilleries for them,” said Marek Končitík, sales director of our company.
Thanks to the POP implementation, shoppers will learn to better recognize different tastes of marketed whiskey brands and so they will take home the best one for themselves.
