A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

We take away eight awards from POPAI Awards 2023, including one gold!

This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

Orion creates Easter atmosphere in stores

In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on creation of the Easter season atmosphere in stores.

“We wanted to present Easter candy to our customers to attract their attention and contribute to the atmosphere of the spring holidays. The Orion brand is on our market for more than a century. The association with the traditional holidays is thus natural,” explained Jakub Krupička, Channel Development Specialist from Nestlé. Resulting pallet concept has dominant elements. These is Easter Bunny in an above-life-size and a model of a big wicker basket, to which customers respond very positively. “These elements really act upon customers as a magnet, they want to look at it, touch it,” added Marek Končitík from DAGO. According to him, the involvement of other senses during shopping is crucial and helps create resulting impression of the display.

The Easter four- or six-pallets belong to the series of the new generation more premium displays used by Nestlé. It aims to get closer to customers in stores, brings more atmosphere and also entertainment into encounter with offered products. High-quality materials (laminated boards, elements from lycra and real wicker, in this case) and precise workmanship are expected and we see them as obvious. Easter branding of Orion products acts for customers in Globus stores.

Your DAGO team

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