Big Shock bet on a creative offer of the complete assortment

For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...

Five gold medals from POPAI Awards

This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.

Natura water flows through Globus stores

A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....

Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

Pet Center – store remodelling

Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also all the existing 140 stores in the Czech Republic and Slovakia will gradually transform into the same style. Our DAGO team will take care of the new form of the stores and the actual realization.

“We want to be closer to our customers, so the new design is airy and it is possible to seen into the stores from afar already. The stores are designed to make people to feel comfortable there and enable them to orient within the wide assortment well,” said Kateřina Holnová, the Marketing Manager of Pet Center CZ.

Proposal of the new style for in-store design of the stores followed the new visual style of the Pet Center brand. Our task was to reflect the existing spatial layout and store equipment and use existing shelf system and other operational elements. This was the most demanding within the whole task – to find solution that would use the existing hardware and transform it into a modern space with minimum investments. At the same time, we wanted to bring lucidity and airiness into the stores, improve orientation of customers and a store atmosphere and thus strengthen the shopping experience.

The modern appearance of stores is ready for customers in newly opened stores in Jihlava and Přerov, and also in some stores in Prague. By the end of the year, there will be opened other ten entirely new stores and all the existing stores in the Czech Republic and Slovakia (totally 140 stores) will be transformed.

Your DAGO team

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