Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
News from the retail: How did DAGO prepare clients for Easter?

Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display. Easter simply deserves a strong presentation! Look at the shop-in-shops we have created for our clients.
Easter for the whole family
Easter is traditionally associated with welcoming spring, observing folk traditions that go hand in hand with baking lamb-shaped cakes and other sweet or salty delicacies. We also thought of this when implementing a shop-in-shop for Orkla, which presents products from the Vitana and Hamé brands.
The cheerfully decorated display helps to put customers into the atmosphere of the Easter holidays, thanks to real elements such as painted Easter eggs, plaited osier sticks, sweat bread, and flowers. It also reminds them that these are holidays when the whole family meets together.
“Easter is a time when everyone is trying to follow folk traditions. These include the traditional feast, which often involves the whole family. Four days off directly entice you to try traditional recipes. From our display, the customer should get inspiration for baking – they will find everything they need in one place”, “says Barbora Hybnerová, the Shopper and Customer Marketing Specialist from Orkla.
The display, which is made of cardboard and honeycomb, presents everything needed for baking – from spices, jams and baking powders through various types of sugars to sweet toppings and other ingredients. The Easter shop-in-shop is dominated by a bar counter with a photo of a family, which underlines the family atmosphere of these holidays.
Something stronger for adults
Easter also means a rich portion of all kinds of sweets. But what about adults who usually don’t really like sweets? Easter is one of the most important seasons for the spirits category. And this is why the display of the company Stock Plzeň presents the entire family of Božkov Republica, including the new product Božkov Republica Honey, with the slogan “Enjoy an elegant Easter”.
Customers can find the two-pallet display, which at first sight attracts with its elegant black-gold design, in Kaufland stores. It is made of a combination of cardboard and co-plastic. “Our new display attracts consumers not only due to the large stock of products but also due to the well-thought-out superstructure, which allows you to increase the stock of products a little more and at the same time we used the centre for a decorative section in the spirit of Easter. Easter cupcakes, plaited osier stick, and eggs hanging from the top of the display evoke the arrival of spring and attract the attention of customers,” says Dana Bičovská, the Trade Marketing Manager Off Trade from Stock Plzeň and adds, “We deliberately maintained the unified communication line of the Božkov Republica family we use all the year-round. In combination with a large stock of products, this display, therefore, perfectly fulfils both activation and sales purposes.“
As part of this campaign, DAGO has prepared a Hotpoint for Albert stores in the same colours, which, like the two-palette display, is complemented by real elements. Both types of displays present all the flavours of Božkov Republica in a well-arranged way.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY