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The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

News from the retail: How did DAGO prepare clients for Easter?

Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display. Easter simply deserves a strong presentation! Look at the shop-in-shops we have created for our clients.

Easter for the whole family

Easter is traditionally associated with welcoming spring, observing folk traditions that go hand in hand with baking lamb-shaped cakes and other sweet or salty delicacies. We also thought of this when implementing a shop-in-shop for Orkla, which presents products from the Vitana and Hamé brands.

The cheerfully decorated display helps to put customers into the atmosphere of the Easter holidays, thanks to real elements such as painted Easter eggs, plaited osier sticks, sweat bread, and flowers. It also reminds them that these are holidays when the whole family meets together.

“Easter is a time when everyone is trying to follow folk traditions. These include the traditional feast, which often involves the whole family. Four days off directly entice you to try traditional recipes. From our display, the customer should get inspiration for baking – they will find everything they need in one place”, “says Barbora Hybnerová, the Shopper and Customer Marketing Specialist from Orkla.

The display, which is made of cardboard and honeycomb, presents everything needed for baking – from spices, jams and baking powders through various types of sugars to sweet toppings and other ingredients. The Easter shop-in-shop is dominated by a bar counter with a photo of a family, which underlines the family atmosphere of these holidays.

Something stronger for adults

Easter also means a rich portion of all kinds of sweets. But what about adults who usually don’t really like sweets? Easter is one of the most important seasons for the spirits category. And this is why the display of the company Stock Plzeň presents the entire family of Božkov Republica, including the new product Božkov Republica Honey, with the slogan “Enjoy an elegant Easter”.

Customers can find the two-pallet display, which at first sight attracts with its elegant black-gold design, in Kaufland stores. It is made of a combination of cardboard and co-plastic. “Our new display attracts consumers not only due to the large stock of products but also due to the well-thought-out superstructure, which allows you to increase the stock of products a little more and at the same time we used the centre for a decorative section in the spirit of Easter. Easter cupcakes, plaited osier stick, and eggs hanging from the top of the display evoke the arrival of spring and attract the attention of customers,” says Dana Bičovská, the Trade Marketing Manager Off Trade from Stock Plzeň and adds, “We deliberately maintained the unified communication line of the Božkov Republica family we use all the year-round. In combination with a large stock of products, this display, therefore, perfectly fulfils both activation and sales purposes.“

As part of this campaign, DAGO has prepared a Hotpoint for Albert stores in the same colours, which, like the two-palette display, is complemented by real elements. Both types of displays present all the flavours of Božkov Republica in a well-arranged way.

Your Dago team


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