The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects. This is a consequence of clients’ requirements for the speed and efficiency of projects that this material can meet well. For this reason, we have invested in new machines, doubled the number of employees, and strengthened their competencies. “We are continuing recruitment this year and we are also preparing the construction of a new production and storage hall,” said Marek Končitík, the company’s Executive Director.
Most in-store campaigns are now extremely fast and short-lasting. That is why the production of POS materials from cardboard is being carried out even more than in previous years. This is a change across the entire sphere of POS communication. “Turnover in projects made of this material increased by 40% year-on-year last year. We can produce them so that they last for several months to a year. We often combine the cardboard with plastic and wooden components, lighting, and various additional decorations,” explains Mr. Končitík. The popularity of cardboard is still growing because it can be used creatively and at the same time, thanks to new technologies, its durability has been extended and the quality of printing has increased. Recent projects include the Heffron display for “Palírna U Zeleného stromu”, pallet islands for Alpro and Natura, which won an award in the last year of the POPAI Awards competition.
Faster projects demand more people
“The pandemic has hit business and marketing hard. Those who did not stay with their hands in their laps had room to make their brands visible because people did not stop shopping,” says Mr. Končitík. Projects are now more complex and shorter, with an emphasis on creativity to engage and bring sales growth and brand awareness. This has been reflected in the requirements for the team and equipment. During the pandemic, we doubled the number of employees and invested in the purchase of modern printing machines, cutting plotters, milling machines, and software tools for a team of designers and graphic designers. The result is the ability to implement projects within 1 to 3 weeks in high quality instead of the previous 8 weeks. We have also strengthened the sustainability of production. For example, printing inks are water-based and the carton has an FSC certificate.
“Transformation over the last 2 years has brought significantly higher productivity. We have enough work, the production works in a three-shift operation. All this thanks to our people who managed the change well,” says Mr. Končitík. The company is preparing to build a new production and storage hall at its headquarters in Zdice in the Beroun region. It has other assembly and storage facilities in the Czech Republic, Slovakia, and Poland. “This year we want to stabilize the processes. We will also invest in production technologies and people. The basis is to maintain a balance between all the parts,” concludes Mr. Končitík.
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