We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED

Last year, we recorded a 40% increase in turnover in cardboard projects. This is a consequence of clients’ requirements for the speed and efficiency of projects that this material can meet well. For this reason, we have invested in new machines, doubled the number of employees, and strengthened their competencies. “We are continuing recruitment this year and we are also preparing the construction of a new production and storage hall,” said Marek Končitík, the company’s Executive Director.
Most in-store campaigns are now extremely fast and short-lasting. That is why the production of POS materials from cardboard is being carried out even more than in previous years. This is a change across the entire sphere of POS communication. “Turnover in projects made of this material increased by 40% year-on-year last year. We can produce them so that they last for several months to a year. We often combine the cardboard with plastic and wooden components, lighting, and various additional decorations,” explains Mr. Končitík. The popularity of cardboard is still growing because it can be used creatively and at the same time, thanks to new technologies, its durability has been extended and the quality of printing has increased. Recent projects include the Heffron display for “Palírna U Zeleného stromu”, pallet islands for Alpro and Natura, which won an award in the last year of the POPAI Awards competition.
Faster projects demand more people
“The pandemic has hit business and marketing hard. Those who did not stay with their hands in their laps had room to make their brands visible because people did not stop shopping,” says Mr. Končitík. Projects are now more complex and shorter, with an emphasis on creativity to engage and bring sales growth and brand awareness. This has been reflected in the requirements for the team and equipment. During the pandemic, we doubled the number of employees and invested in the purchase of modern printing machines, cutting plotters, milling machines, and software tools for a team of designers and graphic designers. The result is the ability to implement projects within 1 to 3 weeks in high quality instead of the previous 8 weeks. We have also strengthened the sustainability of production. For example, printing inks are water-based and the carton has an FSC certificate.
“Transformation over the last 2 years has brought significantly higher productivity. We have enough work, the production works in a three-shift operation. All this thanks to our people who managed the change well,” says Mr. Končitík. The company is preparing to build a new production and storage hall at its headquarters in Zdice in the Beroun region. It has other assembly and storage facilities in the Czech Republic, Slovakia, and Poland. “This year we want to stabilize the processes. We will also invest in production technologies and people. The basis is to maintain a balance between all the parts,” concludes Mr. Končitík.
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