A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

We take away eight awards from POPAI Awards 2023, including one gold!

This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris

On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and the second place with a play table for Globus customers to test Oral-B electric toothbrushes. A Whiskas end cap won the third place.

The Lego Duplo Locomotive display is based on one of the boxes of bricks. Transparent boxes with built-up construction kits show children and their parents what they can build from the bricks. We won the gold medal in the “Leisure time” category.

Two of our realisations in the “Beverages” category won the silver and the bronze medal. The pallet display with a Deer origami statue for Jaegermeister won the second place and the Birell end cap won the third place. The Oral-B play table, offering to test electric toothbrushes, won the second place in the “Health, hygiene and cosmetics” category. The third place in the category of permanent displays of the “Food” category belongs to the Whiskas end cap which attracts cat-pets owners to playful presentation with a haptic stimulation using a real rope.

This has been another success from Paris for us, where we were the only company representing the Czech market. We took home five awards compared to the previous two years with three and four awards. It is a great satisfaction for us again. It is a great challenge to achieve within the competition of the growing number of participants when the standard of the branch and registered works significantly increases. And we appreciate not only that we succeed as the only Czech company in this competition.

The third year and one more award again

At the 55th POPAI Awards Paris, 334 projects in 46 categories in the POS, digital and merchandising sphere participated compared to the last year with 250 realisations. In the year 2016, we succeeded with three projects: the gold medal for the super-premium dog food Carnilove display, the silver medal for the interactive JOJO candies end cap and the bronze medal for the Captain Morgan boat as a mobile wooden bar. In the year 2017, we won the first medal for infant water Rajec display, the bronze medal for the LG shop-in-shop in Alza, another bronze medal also for the Oral_B display with an above-life size electric toothbrush model and another bronze medal for the pallet Captain Morgan display.

Your DAGO team


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