SK
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
POP Jacobs – promo cups
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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a living room to be rented during summer months for home parties just in the city centre. For our client, we created a 3D end caps and displays to support this campaign within the Tesco chain in the Slovak republic.
„Our consumer research in the Czech Republic shows that home parties are becoming increasingly popular and therefore we decided to provide customers with a unique experience. The in-store display promoting the campaign should attract customers and evoke a desire to experience something new,” said Aneta Vadóczová, Trade and Marketing Specialist of Rémy Cointreau.
We designed and realised an outstanding 3D end cap presenting the whole concept. The dominant element of the display is noticeable, contrasting graphics with a Metaxa bottle in the visual centre and a slogan „Recommended by everyone except neighbours”. The whole concept is supplemented with supply of Metaxa bottles located within the display and also with a simple graphics showing the process of preparing a good home party. The noticeable 3D display and LED backlighting should attract customers at first glance and evoke a feeling that it is something special. In our proposals we built on key visuals of the agency Made by Vaculik.
55 displays within the Tesco chain in the Slovak republic attract for mobile container Metaxa Partyhaus with 33m2 area to entertain comfortably 10 people and provide them with everything necessary for a good party. Customers can try an unconventional and perfect „home” party during the whole summer up to September in the Stone Square (Kamenné námestie) in Bratislava. You can find more about the container at www.partyhaus.sk.
Your DAGO team
