On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
To make a big difference in a functional society at a time of pandemic storm that shook both society and the market, you must have a vision. You have to have courage. You have to focus on the opportunities and then start to make your way like a carnivorous fish up the river. You must not be discouraged by the scepticism and frustration of the others, or by partial failures, and you must move on. Somehow, a little abstractly, we could describe what was behind the DAGO transformation that has taken place over the last two years.
Impact of the coronavirus on retail industry
The pandemic hit the whole business and marketing industry hard, companies stopped investing heavily in below-the-line advertising, although people (after the initial shock subsided) did not stop shopping. And those who didn´t twiddle their thumbs could make full use of time and space to make their brands visible.
Most in-store campaigns are being created extremely fast today with a short-time character and that’s why the production of POS materials is being realised from cardboard (even more than in previous years), which is developing creatively, its service life is longer, with higher-quality printing and technologically enables (often in combination with other materials and original accessories) modern and excellent realizations in terms of aesthetics and functionality.
Crises create opportunity
We took the crisis in society and business as an opportunity to review the internal functioning of processes and human potential. And the changes were definitely not just “cosmetic.” We built a completely new production department, and equipped it with new IT tools to manage production more efficiently. This resulted in a smoother operation of the sales team as well as better targeted work by technologists. We have improved the project management system. Calculations are much faster now and putting orders into manufacturing and production has become more efficient.
We hired new employees for all departments and several people within the company moved to other positions that “fit” them better. We focus even more on creativity; we do not want to offer clients the opportunity to just catch up with their competition, but through their display to support the uniqueness and individuality of the brand or campaign. Last but not least, we have invested heavily in the production itself, especially in the purchase of state-of-the-art printing machines and cutting plotters. Our production is not only super fast and high quality, but above all ecological and sustainable; for example – we supply cardboard with an FSC certificate.
NEW EDGE POS KOMUNIKACE
All this is behind the idea of ”NEW EDGE POS COMMUNICATION”. New environments, needs and approaches in the post pandemic reality as well as changes of ourselves, the main dominants of which are top level creativity, speed, efficiency and reliability of our production and all-in one full service. These changes have prepared us for new challenges in the sales areas of stores and in the development of POS materials for our clients. In order to be able to meet this even in the next demanding years, we will still work on precision with a sense of detail and functioning like the famous wheels in a watch movement. We want to be the best partner that will support and enrich the client in the world of retail, at any time.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY