Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choose and combine 17 kinds of Nescafé Dolce Gusto coffee themselves at will.
“We wanted to provide our customers with the opportunity to create a set of capsules to their taste and perhaps get to know other kinds of drinks they have not yet tasted. Moreover, the box has a special gift design so that customers can give the resulting selection to their relatives or friends,” explains Michaela Gilarová, the Channel Development Manager of Nescafé Dolce Gusto from the company Nestlé.
Our DAGO team was in charge of the design and realization of the display itself. The objective was mainly to create such a pop-up store where shoppers quickly tune themselves to the iconic brand, orient and easily choose. So we had to design a sufficiently big, attractive and original space to display all products.
For this purpose, we prepared a unique mobile unit for Nestlé, where customers can buy their own mixed collection, but also to see the existing portfolio of coffee machines, including novelties with touch-screen operating, and they can try the simplicity of the whole system.
They can choose from two variants: a standard package of 16 capsules or a big package of 32 capsules. They can choose from 17 different variants of capsules to combine them into their own collections. Finally, shoppers get small gifts with their resulting mixtures.
Thus the company Nestlé has successfully tested the use of a mobile pop-up concept for its modern communication and sales promotion of its brand Nescafé Dolce Gusto, thanks to which it can flexibly approach its existing and potential customers. This approach comes from the trend of product personalization and pop-up retail strategy. At the stand, which shows also coffee machines besides capsules Nescafé Dolce Gusto, there are hostesses to help with selection. So customers can easily select coffee according to their taste and take it immediately in gift packs. Nescafé Dolce Gusto pop-up store waits for its customers in OC Nový Smíchov across from the Datart store until the end of January.
Your DAGO team