SK
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
POP Jacobs – promo cups
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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega brand. This exposure simplifies orientation within the assortment and provides enough information on dental care. Our company provided its creative design, production and implementation.
GSK has three brands from the sphere of therapeutic dental hygiene: Sensodyne, Paradontax and Corega. The secondary exposure, GSK decided for, differs from the common POS media used in this category. “We believe that it will attract attention of shoppers. Thus we respond mainly to consumer barriers when a broad supply represents one of difficulties. Because consumers don´t orient and don´t understand benefits and differences among products,” says Lenka Skoloudova, Shopper Activation Manager GlaxoSmithKline. Confused customers often prefer products they know. Another barrier is also a degree of knowledge when customers often have no idea that they could deal with gums bleeding doing good dental hygiene, to which GlaxoSmithKline provides a path with its new POP application. “Last but not least, we perceive that the whole category lacks emotions, there is missing a pleasant shopping experience which we strengthens just with this new POP activity,” adds Lenka Skoloudova. The display has three sides, each showing one brand including simple tips for dental hygiene. Made of glossy laminate, it evokes a premium impression, and with the total backlighting, including shelves, it symbolizes professionalism and expertness, and we also wanted to attract passing customers.
Your DAGO team
