SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega brand. This exposure simplifies orientation within the assortment and provides enough information on dental care. Our company provided its creative design, production and implementation.
GSK has three brands from the sphere of therapeutic dental hygiene: Sensodyne, Paradontax and Corega. The secondary exposure, GSK decided for, differs from the common POS media used in this category. “We believe that it will attract attention of shoppers. Thus we respond mainly to consumer barriers when a broad supply represents one of difficulties. Because consumers don´t orient and don´t understand benefits and differences among products,” says Lenka Skoloudova, Shopper Activation Manager GlaxoSmithKline. Confused customers often prefer products they know. Another barrier is also a degree of knowledge when customers often have no idea that they could deal with gums bleeding doing good dental hygiene, to which GlaxoSmithKline provides a path with its new POP application. “Last but not least, we perceive that the whole category lacks emotions, there is missing a pleasant shopping experience which we strengthens just with this new POP activity,” adds Lenka Skoloudova. The display has three sides, each showing one brand including simple tips for dental hygiene. Made of glossy laminate, it evokes a premium impression, and with the total backlighting, including shelves, it symbolizes professionalism and expertness, and we also wanted to attract passing customers.
Your DAGO team
