SK
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI CE Association focusing on retailers in various assortment categories.
RIMM (Retail In-store Marketing Manual) project is a continuous research mapping the potential of the communication media usability at points-of-sales since the year 2005. It focuses primarily on the attitudes of retail representatives and explores their motivation to co-operate with submitters of in-store advertisements, analyses their views on P.O.P. carriers in terms of importance, usability and effectiveness.
The research also finds who decides on a deployment of in-store means, what are the conditions for their positioning in stores, or for example a role and significance of third parties managing the media space. The obtained data will provide valuable information for suppliers of branded products when planning engagement of P.O.P. media within communication campaigns. Such info will allow them to reflect conditions in stores and their expectations. We also understand the survey results as a very valuable tool to support co-operation of submitters and business entities and the opportunity to improve communication with consumers at a point-of-sale.
Your DAGO team
