SK
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
High-quality pet food deserves the same quality presentation, only then it will become easy to remember for customers and it will differentiate from the competition. „Nestlé s.r.o. in cooperation with permanent store and e-shop Mall.cz approached us some time ago with a demand to develop a unique shop-in-shop design for the Purina brand, which will be built into the wall in their Brno store,” explains Lucie Michajlov, Project Manager of Dago.
Unlike standard shop-in-shops (SIS), which are usually placed freely on the sales area, this SIS was formed as a separate module built into a pre-prepared opening.
SIS is made of solid wood and laminate and it is optically divided into two halves – the first part focused on products for dogs and the second half of the module designed for cats. The graphics are tuned in the same spirit, including supporting 3D elements. In the section for dogs, there is a kennel, which works not only as a decoration but also as a sales space. The cat part is then dominated by a cat scraper used as an exhibition shelf for small goods.
The perception of the division into a dog and a cat part is underlined by the silhouettes of a dog and a cat, which dominate the entire sales rack. “I really like work of Dago. The presentation fits perfectly into our concept and is one of the most visually interesting. I also really appreciate the thematically divided sections for dogs and cats,” says Jiří Staněk, Store Design Manager of Mall.cz.
The potential of POS display in the pet food category is really strong, because it is not subject to seasonality, so it has a long-term character. It is known that retail presentations going hand in hand with current trends will increase sales by up to several percent.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
