SK
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year. In this competition, the best in-store communication projects on the domestic market are being awarded. This year too, Dago succeeded and won gold in two categories.
The first award, Dago won in the drugstore and cosmetics category, was for the implementation of shop-in-shops for the new range of Sensodyne Nourish toothpaste by GlaxoSmithKline. The aim of these shop-in-shops is to reach the younger generation both through a playful depiction of the tooth model and the product itself, as well as through factual and clear communication of all key benefits. On the circle around the display, there is a simple communication that conveys everything important in a nutshell. For the young generation, not only their health is important, but also time. Lengthy research of the product’s benefits is therefore not the priority. In accordance with the values and mind-set of this target group, the fact that the box, the tube, and the lid are made of recyclable materials and the paste itself is vegan is especially pleasing. As indicated by the green plant elements shown, it is now available in two unusual, surprising flavours: Aloe Vera and lemongrass.
You can learn more about the exhibition here.
The second award-winning project, in the electronics and IT products category, was the shop-in-shop for the leading globally operating company Hisense International, which is a manufacturer of smart technology products. The Hisense brand has been represented in the Czech Republic since 2015. It gave its products a truly fascinating display in the showroom of Alza store in Chrášťany. All of the presented appliances benefit tremendously from a place on a raised base, where these can be gracefully shown off in the best light. Information about individual appliances clearly displayed on the panels for each of them is a matter of fact. These are several exclusive islands and a display wall with a luminous logo of the brand. The right amount of elegance is added to the display by dark grey laminate in a matte finish in combination with wood in Charleston oak decor. The icing on the cake of this premium design is the light guide rails in turquoise, which is the colour of this brand.
You can watch the video of the implementation here.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
