SK
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
POP Jacobs – promo cups
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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The first thing a customer will notice without a doubt on this end cap is the rooster standing on the can with the displayed drink and pecks at it. “The rooster has become a significant element of the entire campaign for Cola by Birell. We know that consumers are curious about the drink, and it is the rooster that symbolizes this curiosity. We used it in the television advertising and our digital campaign, so it was natural that we used the same motive here as well,“ explains Tomáš Krýsman, the Category Management Team Leader of Plzeňský Prazdroj, who produces Cola by Birell.
The moving rooster completes the exploration element, which we considered to be the main one. The end cap also attracts attention with its light processing. It is intended to acquaint shoppers with the new product and to support its sale, which is supported by its expressiveness and high visibility.
The rooster was originally supposed to be static
Customers will notice more of the dynamic elements, which is why the creators decided to make the animal moving. “Movement is not a common element in P.O.S. We were looking for a solution that would allow the movement to be driven continuously and without failures. Finally, we managed to find a technique that meets this requirement, and thanks to it, the rooster can peck for hours without stopping,” says Tomáš Krýsman. Passers-by are also encouraged to experiment and taste the promoted drink and the key visual.
We used laminated plastic, plastic elements, and cardboard to produce this end cap. Shoppers can also take advantage of a refrigerator, which cools the sold drink to the desired temperature so that people can refresh themselves immediately after the purchase. We have also incorporated a larger exhibition area into it, so the end cap will offer a large stock of products.
We have produced 18 pieces of these end caps. Now, it attracts customers in Tesco stores.
Your Dago Team
