SK
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and co…
Tullamore Dew POP for bars
By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this bra…
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The first thing a customer will notice without a doubt on this end cap is the rooster standing on the can with the displayed drink and pecks at it. “The rooster has become a significant element of the entire campaign for Cola by Birell. We know that consumers are curious about the drink, and it is the rooster that symbolizes this curiosity. We used it in the television advertising and our digital campaign, so it was natural that we used the same motive here as well,“ explains Tomáš Krýsman, the Category Management Team Leader of Plzeňský Prazdroj, who produces Cola by Birell.
The moving rooster completes the exploration element, which we considered to be the main one. The end cap also attracts attention with its light processing. It is intended to acquaint shoppers with the new product and to support its sale, which is supported by its expressiveness and high visibility.
The rooster was originally supposed to be static
Customers will notice more of the dynamic elements, which is why the creators decided to make the animal moving. “Movement is not a common element in P.O.S. We were looking for a solution that would allow the movement to be driven continuously and without failures. Finally, we managed to find a technique that meets this requirement, and thanks to it, the rooster can peck for hours without stopping,” says Tomáš Krýsman. Passers-by are also encouraged to experiment and taste the promoted drink and the key visual.
We used laminated plastic, plastic elements, and cardboard to produce this end cap. Shoppers can also take advantage of a refrigerator, which cools the sold drink to the desired temperature so that people can refresh themselves immediately after the purchase. We have also incorporated a larger exhibition area into it, so the end cap will offer a large stock of products.
We have produced 18 pieces of these end caps. Now, it attracts customers in Tesco stores.
Your Dago Team
