Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...


The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

Tullamore Dew POP for bars

By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this brand, STOCK Plzeň-Božkov, s.r.o. company, with request to suggest and subsequently produce POP medium, presenting new bottle Tullamore DEW in the environment of premium bars.

Based on the assignment, our designers have proposed original pedestal, made from solid oak wood – i.e. identical material, from which producers make barrels, in which part of this whiskey ripens. At the same time, the POP feature has been set with solid plexi block and LED illumination ensuring shining through the bottle itself, turning on the light on the edge of plexi pad together with logo, situated in the head of the wooden basis. What has been created this way, is the attractive POP instrument supporting visibility of the new bottle with Whiskey Tullamore DEW on bars; the instrument has been able to combine traditional materials together with modern technologies and alongside, it fully reflects image of the displayed product.


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