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The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

DEMO unit Philips beauty

For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate with them comfortably. We may meet these POP media in selected premises of retail chains of TESCO and Euronics.

The aim of this project is to present and promote sales of the PHILIPS beauty product line – i.e. shavers, beards trimmers, hair trimmers, epilators, curlers, hair irons and hair dryers. Permanent sales units are illuminated by LED and they are produced from a high gloss wood, which helps to achieve the impression of being premium and high quality. Specific elliptical shape with under-illuminated edges causes highlighting and dominance of the whole exhibition in the store environment and thus increases the chance to be noticed by customers. The ability of conversion to a purchase is supported by the possibility to touch products or manipulate with them, but also to really try them. Customers can also get inspired by news, learn about benefits of presented products and differences compared to the competition.

Attractive POP media provides not just an attractive exhibition but mainly communicates connection of design and quality of PHILIPS consumer electronics with their functionality and utility. This has a direct influence on sales as well as perception of the brand as such.

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