SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive feature is a marine stylization in wooden design, with which the brand has a good experience.
A complete brand portfolio is presented on the display. “Customers have a chance to buy for a favourable price and try even other products of the brand. We place an emphasis especially on Captain Morgan Black Spiced and White Rum, but the dominant one is Captain Morgan Original Spiced Gold which is also presented in a limited edition,” explained Zdeněk Bláha, the Captain Morgan Brand Manager, Stock Plzeň. The benefit of the large display is more space for the brand presentation at the time, when retail chains aim to achieve cleaner sales environment, and when there is not much room for building and communicating the brand. The customized solution we have created brings better results compared to communication just on shelves and standard formats. Large exposures, as a tool to support branding at the point of sale, become a trend in this context.
The marine theme is being inherently linked to the Captain Morgan brand. The actual display in Globus stores reflects elements of a boat construction. The wood has been arranged to look like being sea-beaten. Two years ago, we have developed the procedure of singeing, wire-brushing and staining, and it is used for each wooden display. There is also a captain figure with a rudder and a red pulsating light attracts attention of shoppers.
The four-palette display is deployed in three Globus stores. In other Globus stores, there have been placed one-palette wooden boats, which also attract attention with their design and valuable materials. Last year, these were tested and there proved better sales results compared to a cardboard version. This exposition in Globus stores will last until 23rd July 2018 and individual stores may prolong this action. Multi-palette non-standard displays are functional trend and the brand intends to continue using them.
Your DAGO team
