SK
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
Blood orange Fanta scares and amuses
Halloween, the feast of all ghosts, is becoming more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavour that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Fanta Black Blood Orange beverage attracts primarily teenagers and their mothers. “This year´s mascot is the vampire Dracula, who, like hollowed-out pumpkins, is a symbol of Halloween. That is why we asked DAGO to create displays based on this global concept,” explains Katerina Triskova, the Fanta Brand Manager. Dracula´s castle became the dominant of the displays. We produced a total of about four hundred pieces that were deployed in Billa, Globus, Tesco and Albert stores. Some of them were also placed into smaller grocery stores that do not belong to any chain.
At the first glance, customers are captivated by the large figure of grinning Dracula with his castle in the background and a bat dangling in the castle tower. First we proposed a spider, but in the end we didn´t use it as it might scare too much. “Together with Dag, we incorporated well all the creative ideas. This was well reflected in the positive responses to the campaign we receive,” Katerina Triskova comments first responses.
The technical solution saved costs
The scary impression “touches” shoppers also thanks to the model of open wooden coffin. 3D elements have the disadvantage that they take up a lot of space within the display. We managed to put the coffin into the display so that it contains the exposed products in addition to producing an impressive effect, so we finally saved some space.
The big advantage of this set is the inexpensive design made of cardboard. It can be installed flexibly on shelves or end caps of various sizes. Each part is well elaborated in terms of construction and graphics, so they can be delivered to a store and cut on the spot as needed. The advantage for the client is bigger flexibility and lower costs.
Coca-Cola HB is one of our regular customers. We believe that our mutual strategic thinking and openness to unconventional solutions, as for example the combination of gloomy colours with a cheerful vampire character, have pushed the result forward compared to ordinary realizations. We are pleased that we could participate in this project.
Your Dago team
