SK
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May. Its most significant element is a cut-in-half bicycle.
Cycling should evoke summer well-being with friends and family. “In the summer, people of all ages, who are tired of sitting at home, go cycling. We aim just at this kind of customers. That is why we placed a blue bicycle into the end cap symbolizing an active lifestyle and time spent with the closest ones,” describes Petr Dekan, the Senior Key Account Manager of Plzeňský Prazdroj.
During its production, the bicycle turned up to be a challenging element. It is a real bicycle, not a fake. We had to cut each bicycle in half and safely install it into a specific position. Thanks to the proposed design, everyone wants to touch the bicycle, so it was necessary to place and anchor it properly.
Plants and stones like outdoors
This display should attract also customers who drink the non-alcoholic refreshment immediately after buying it. “That is why, on the left, there is a glassed-in refrigerator filled with products in new PET bottles,” adds Petr Dekan from Plzeňský Prazdroj. The lower part of the end cap is decorated with stones and green plants.
The graphical composition of the plants in the light blue color forms the edging of the end cap. In the background, there is a picture of young people in the outdoors which provides a relaxed atmosphere to the end cap associated with moments of consumption. Into the upper left corner, we also installed special yellow lighting imitating sunny summer weather.
Since the first half of May, these end caps have been distributed to 17 selected Tesco stores across the Czech Republic. “We believe that we will be able to attract also customers who are looking for something different then ‘sweet lemonade’ in the summer, but would not look for it in the beer section,” adds Petr Dekan from Plzeňský Prazdroj.
Your DAGO team
