A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

We take away eight awards from POPAI Awards 2023, including one gold!

This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

Birell Světlý represents a new recipe after 30 years

The display drew attention to the new recipe and the great taste of beer, which will dazzle even experienced brewers. To present the new recipe, Birell Světlý used a total of 390 cardboard displays, 31 cardboard single-pallet displays, and 10 shop-in-shops across the Czech Republic.

“The display created especially for the communication of Birell Světlý is exceptional for us because it is the best-selling non-alcoholic beer in the Czech Republic. Birell Světlý has been on the market for 30 years and this year we brought its new, improved recipe, which we decided to promote as part of a comprehensive 360° campaign,” explains Markéta Havlíčková, the Activation Team Leader from Plzeňský Prazdroj, and she adds: “Cooperation with the Dago agency on this project was perfect. Despite the time complications, the agency was always able to react flexibly and quickly and to meet our needs.”

Dewy bottle

The connecting element of all displays was a dewy bottle of Birell Světlý and a beer glass with a logo in dark blue, which dominated the entire display. The graphic composition was complemented by pictures of barley and hops evoking the great drinkability and excellent taste of this non-alcoholic beer. Feedback from customers is positive, they appreciate the fact that POS materials are in-store strong and very visible. “The best-selling Czech beer has even better taste and we intended to get this information to every shopper who comes to the store,”  says Markéta Havlíčková.

Refreshment at your fingertips

At the selected shop-in-shops in Albert stores, customers could notice glassed-in refrigerators with chilled Birell cans, which stylishly complemented the display and offered a quick way to slake your thirst. The point-of-sale is made of a combination of cardboard, co-plastic, and Dibond and is dominated by a backlit podium with a lighted bottle and a glass of non-alcoholic beer Birell Světlý.

Durable cardboard was used for the production of single-pallet displays, which has become a major trend in the field of POS materials in recent months. The cardboard base was suitably supplemented with plastic components, eye-catching lighting, and real elements, which in this case were presented by beer crates.

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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