Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
3 ROLES OF PERMANENT STORES AFTER COVID
The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince of the quality of its values it presents.
During the pandemic, online shopping was an undeniable salvation for retailers. For months, people had been buying all kinds of goods on the Internet – food and everyday goods, as well as clothing and lifestyle products, reinforcing a long-known trend. Glance at the closed shop windows, reports of iconic brands in insolvency, and a clear shift to online shopping all make us wonder how this accelerated movement will affect the foreseeable future of permanent stores. There are three reasons why traditional shopping will last in the long run.
- EMOTIONAL LINK
Permanent stores still evoke an emotional movement in a customer, which does not take place in the virtual world. Take a look at the following comparisons: If online shopping is something like online dating, then we can compare the first visit to the store to the first meeting. Internet retailers and people who get acquainted with the Internet want to look attractive on the web. Their identities are the result of how they present themselves in the online environment through witty communication and cleverly managed Instagram accounts. But the turning point is the first date – in our case, the first visit to the store. That’s when familiarity deepens – limited encounters in a small display space turn into a multisensory experience. The first physical contact helps to create a real bond between the brand and the customer. It´s either – or. Some dazzle, others disappoint. An unsuccessful first visit to the store remains in memory as well as an unsuccessful first date.
- STRENGTHENING THE BRAND
Let´s realize that the evolution of brands is affected by the pandemic and forces many of them to pass through this period. Customers know their products and the current crisis directly encourages them to seek solace in the familiar. As soon as the market recovers, the process of product and brand innovation will start again, because in a competitive environment this simply works. Brands will develop and, at the same time, they will feel the need to convince their loyal supporters again. The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince itself of the quality of its product, its activities and the values it presents.
- THE BRAND´S DEFENCE
The last thing we will deal with is brand loyalty. Brands usually survive. Especially those that are new or focused on a narrow circle of customers will not succeed. Permanent stores, in which there is a direct interaction with customers, can turn a person surfing the Internet into a convinced advocate. In the age of social media, such an advocate is a big triumph for the brand. Interesting events that take place directly in stores stimulate people’s affection for the brand and attract influencers. The great advantage of permanent stores is that their space can be used for anything – from special events and the introduction of new products, to workshops for the public or exercises. The existence of permanent stores gives the brands credibility both technically and personally. For every brand advocate, a visit to a store is an opportunity to “renew the promise of loyalty” to the brand and spread its message. Although permanent stores are no longer the only dominant driving force of sales and are becoming part of a broader strategy, physical presence remains essential to achieve certain goals. The existence of permanent stores has a deeper purpose. In stores, a real bond is formed, which strengthens confidence in the brand’s activities and offer. This need for binding will never disappear. The brand may have the best image in the virtual space, but without personal contact with customers, its chances are limited.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY