SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our team. From the retail Trade Fair Euroshop in Dusseldorf, we bring an award for the best semi-permanent display in the category of alcoholic beverages. The Somersby display was previously awarded as the best realization made of cardboard within POPAI CE Awards 2016, and thanks to that it gained the chance to participate also at Shop! Global Awards.
The winning realization, in the form of cardboard display, supports sales of the Somersby cider produced by the company Budějovický Budvar n.p. on the modern market. The cascading shelves facilitate taking-out the goods and show all the offered kinds of the cider. Maintaining maximum simplicity, the display materialized the charisma of the Somersby brand at the point-of-sales and built on the content of its comprehensive communication. Application of the brand 3D logo and a basket made of real wicket enhanced the overall image and emotional potential.
The overall concept of the display supports a pleasant purchase of the goods, many elements bring the atmosphere of a relaxing summer day, as for example the balloon visual, chair placed into a garden or the mentioned wicker basket for apples inserted into the upper shelf. The fruit origin of the beverage is underlined with a spreading apple tree crowning the shelves with displayed products.
At this year´s seventh global competition, there participated 63 realizations from all continents that competed for victory in 19 categories. Winners will obtain awards at the international Trade Fair GlobalShop in Las Vegas on March 29th.
Your team DAGO
