Big Shock bet on a creative offer of the complete assortment

For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...

Five gold medals from POPAI Awards

This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.

Natura water flows through Globus stores

A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....

Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

We are devoted to one coffee. Until we are tempted to taste another one.

Amazing taste and smell, relaxation, “energization”, a moment of rest, or just a subconscious routine. Each of us who drink coffee and who buy it sees a different “companion” in it. Those days when people only chose between coffee beans and instant coffee are gone forever.

Today’s market offer brings a comprehensive range of coffee, which does not only differ in brands but also provides consumers with a choice in much deeper detail. Examples are parameters related to taste, intensity, quality of grain processing, specific varieties of coffee trees, and the corresponding character of taste and composition. Furthermore, technical parameters such as use in specific types of coffee machines or precise beverage preparation procedures.

For many consumers, the choice of origin in which country or locality their coffee is grown is also attractive. I am increasingly encountering the search for specific varieties, typically divided between the most commonly grown Arabica or less consumed Robusta.

In such an amount of information and parameters, mainly experts are effectively oriented. It is a challenge for the right concept of a solution to offer coffee at the point-of-sale.

It turns out that devotion to “my well-proven brand” is still a very strong motivation for many people to buy. However, it is not the rule and here producers and shops need to emphasize that a consumer – who has a weakness for coffee and spends money on it – likes to be inspired and long to try something new. This subconscious desire is being influenced by many steps and parameters, and for real success in the commercial environment, it is important to capture each of them.

A common mistake of the current style of coffee trading is to rely on the classic model of an overfull shelf. Shoppers are confused in such an environment, they have no reason to buy more or something better, and the overall experience disappears.

A good example of effective help is a clear segmentation at the level of shelves according to individual coffee categories.

Coffee is a foodstuff, and that is a very important fact. Shoppers have an automatically subconscious selection embedded in their decision-making process, which has protected us evolutionarily for millennia. It’s simple, we want to provide our body with good, tasty stuff we trust.

It is therefore important to be different and attract attention. Single displays or end caps perfectly provide this. However, I do not mean the often used ordinary display of a large stock of products on pallets and wrapped in printed cardboard. It is necessary to think of the fact that has been often overlooked. If the display gives a cheap and low-quality impression, shoppers also transfer such an impression to displayed products. The quality of the POS material as a whole creates a quality experience of the product sold at the point-of-sale.

A suitable option I recommend is the use of clean, well-maintainable elements, which bring not only very good durability and the necessary impression of such display but also the recently more and more sophisticated recycling process. It is very important whether the coffee is offered “from the palette” or whether a pleasant place is created with a source of information and a nice discovery experience. Such a place we would like to return to.

Author: Jakub Petráš, Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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