Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with… From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down. The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Fascination by technologies has faded and the authenticity “leads the dance” now
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The new software will reduce order processing times by up to three quarters

Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores. That is why we started to develop our own software, which will bring all the production attributes together and make it easier to everyone involved in preparations of individual orders – clients, suppliers and our internal teams.
After the development phase, which lasted for one and a half year, we are now testing the new software. And so far, we have been very successful with it. It turns out that a unified project management facilitates work for us as well as for our customers.
The system constantly transfers all actual data to clients and their business representatives – data about all their displays, where they are located, detailed information about each store, installation plan and so on. If it is found that there is something wrong with any product, they can report the problem using the software and take a photo of its current status using a mobile phone or tablet and upload the image into a cloud.
The time necessary to complete a project rapidly shortens
The system reports the need for ordering appropriate items on time according to warehouse stock and budget and related expenses. It can also accept an order from an information system of a client. So this reduces downtime, which otherwise normally occurs and also the burden of all participating elements because the system automates many activities throughout the implementation process. Stores with installed products are displayed on a map for better clarity; of course it is possible to generate reports and schemes. With regards to data collection in stores, the number and type of monitored P.O.P. media displays in each store is always clear. Thus there is no need for a classic stocktaking, which is now continual. For easier orientation, the products can be filtered according to locality, material, store type, sales representatives and other parameters. Sales representatives and installation technicians have an access to the system available all the time and they can view actual data in certain location using GPS. They should also update information on the spot.
While previously, for example, the placement of three thousand large checkout zones took two or three years, with the new system we can do it in six months. The big advantage is the absolute overview of the installed materials, which enables also repair management and inspection.
10 clients have been participating in the testing and their feedback is very positive. They consider the acceleration of the whole order processing to be the main advantage. Clients have an overview of everything important and approve particular steps just on-line. We see the future in the industry in the closer integration of our comprehensive services with client needs and we are glad that we can already participate in the realization of this vision.
Marek Koncitik and Your DAGO team
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