SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
]
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
]
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains.
Together with the company Rémy Cointreau, we created a design for the autumn action of the brand Jägermeister, which we adapted to various sizes according to requirements of individual retail spaces. Its main dominant is a deer „origami“, made of specially bent boards, which evokes an atmosphere that suits to the brand within the scenography of the whole display.
The overall design is also underlined by artificial tree branches with leaves in the autumn colours. Everything is even more highlighted with the combination of orange and white LED light effects. „We wanted to build on the last year’s success, when we also used a deer model. The goal was to surprise customers with an original appearance and premium image, which we succeeded to fulfil,“ says František Beneš, the Trade Marketing Specialist Off Trade Rémy Cointreau. The display is intended for middle-age customers and influences on a communication shift from the emphasis on „freezing“ to the sense of rebellion and German perfection. However, we did not forget the proper serving: „The display includes a special freezer, from which customers may take bottles in the case when they need them „freezing“ for a party, for instance,“ adds František Beneš. We also used a wooden bark in flower-pots with artificial flowers. Its fragrance strengthens the autumn atmosphere and completes the impression of the connection with the nature the brand promotes. This diverse and in-detail processed realization also includes an illuminated niche with a 3D bottle. At the point-of-sales, the display is complemented with additional navigation elements, as for example sleeves for safety gates and floor stickers navigating customers to the pallet display.
Your DAGO team
