SK
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
Smile, please! GSK and Dago present the right dental care
Dental care is a whole-life and daily thing that affects us all. A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene. An individual display for the new range of Sensodyne Nourish therapeutic toothpaste was also created for Albert stores. Both projects were created in co-operation with the communication agency Dago.
Customers can come across a unique illuminated installation in the Albert store in Chodov, Prague. The display is divided into a total of four modules supplemented by specific products dedicated to a different topic of oral hygiene:
- specialized care for sensitive teeth,
- specialized care for bleeding gums,
- care for dental prostheses and orthodontic appliances,
- products reflecting current sustainability trends.
The dental hygiene column educates customers on how to properly care for their teeth, and at the same time clearly presents the entire portfolio of brands Odol, Corega, Parodontax, and Sensodyne and their focus on specific problems.
The majority of the Czech population buys dental hygiene products in permanent stores, where a shelf with a large number of brands and types of pastes can represent an unnecessarily complicated process for consumers. For customers, quick and easy orientation in the store is crucial. The advantage of this display is that customers will find everything they need – not only products but also information – in one place. Consumers unambiguously positively perceive the opportunity to learn anything interesting about products and to understand the specifics of the product. The display thus offers to customers a solution exactly according to their needs.
The display for the new range of Sensodyne Nourish therapeutic toothpastes is based on the main features of natural ingredients and sustainable packaging materials. Toothpastes from this range have fully recyclable boxes, and also tubes including lids.
The installation is made of cardboard and draws attention with tooth and toothpaste tube shapes standing side by side. The white look is complemented by the motif of aloe vera, one of the components of the new range. The display is deployed in five selected Albert stores.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
