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Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and other hobby products? Company “Robert Bosh odbytová” comes with a novelty in Hornbach.
We helped to the company ROBERT BOSCH ODBYTOVÁ s.r.o. to develope a new type of promo table for hobby markets. In DIY stores, it is not usual yet to use or present individually sold products – drills, grinders, saws, etc. While promo tables and promo actions in classical hypermarkets, as Tesco or Interspar, are common, we do not see them very often in this segment.
In the year 2010, we saw a shift in promo presentations in the section of electro. The company Samsung came with a presentation of novelties – telephones. It presented a set of displays with the possibility to test these products in shopping centres, often in front of Electroworld markets. This project was very successful and passers-by, without the necessity to urge them, tested mobile novelties, their added value, presented functions and new applications. The whole project was supported by a promoter that was able to react promptly to questions of particular prospective buyers. Bosh comes with a portable demonstration unit, which will be displayed in hobby markets during whole year 2012. Display with the Bosh sign will be accompanied by an instructed promoter, who will demonstrate and explain benefits of promoted products. One of the benefits will be the chance to test such product in action just on the spot by shoppers!
