SK
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e… Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Women and men: when women are shopping for men
Red Bull presents a limited edition novelty in retail
The new activation, using last year’s rebranded carriers, relates to the summer energy drink limited edition with apricot and strawberry flavours. This is a good practice in POS preparation. The campaign you can see until June uses two-pallet displays made of plastic as well as cardboard and endcaps for its promotion.
Activation in selected Globus and Ronia stores contains a total of 17 two-pallet displays and 11 endcaps. The visuals of the campaign attract customers to a limited edition of apricot and strawberry flavoured drinks. Most of the displays were deployed last year and now the visuals have been exchanged.
“The design development and production of supporting elements represent the biggest costs. Reusing carriers is a good way to use POS materials effectively. In this way, it is only necessary to rebrand the media for several more years,” explains Jakub Petráš, the Project Manager of DAGO.
In addition to this campaign, the Dago communication agency also prepared two atypical permanent displays for the Globus Brno and České Budějovice stores. These displays are exceptional as being directly adapted to the specific location.
Your team Dago
The display with stylish fridge.
Red Bull presents a limited edition novelty
The show is dominated by blue colour, which is typical for Red bull.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
