SK
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention. Sophisticated displays combine elements of races and dominants of both countries, such as Charles Bridge or Strbske Pleso. A total of 86 displays will be placed in Czech and Slovak stores until the beginning of August.
“This campaign is the highlight of the year for us. It is connected with the F1 road trip video across the Czech Republic and Slovakia “From castle to castle”, which has just seen the light of day. That’s why we wanted to bring something extra to the in-store, a display where customers would stop and perceive the premium of our brand,” says Petra Diamond, the Head of Trade Marketing CZ / SK at Red Bull Czech Republic.
The goal of our designers was to create an interesting in-store communication connected with Red Bull Racing focused on the Czechoslovak market. These are a total of five variants from four-pallet displays to end caps and refrigerators, which are connected by a strategic line connecting elements of Formula 1 and the dominants of both countries. The project has big demands on logistics: a total of 86 displays will gradually take place from June to August in the stores of the Globus, Albert, Tesco, Kaufland, Coop, and other chains, as well as at selected MOL and Slovnaft gas stations.
We came up with five different concepts, of which Red Bull chose the final one. It uses a diverse range of materials from cardboard through all-plastic displays to assemblies with a wooden body enriched with metal structures representing imitations of the finish gates of race circuits. Everything has been complemented by electric lighting of key visuals, LCDs, and traffic lights. “Given the number of displays and tailor-made variants for specific stores, this is a ground-breaking project for us. During the development, we also created a prototype of a cardboard formula, but in the end, another version was given priority due to the larger capacity for the exhibited products,” describes Jakub Petráš, our Project Manager.
“The first feedback is very positive. Stores and chains contact us and ask for these premium displays to be located in their stores. At the same time, some of them originally did not show any interest in them at all,” adds Petra Diamond from Red Bull Czech Republic.
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Red Bull F1 PIT STOP Challenge
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Red Bull F1 PIT STOP Challenge
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Red Bull F1 PIT STOP Challenge
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
