WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
POS from Dago is even better than before

We used the time during the pandemic to make several changes. Thanks to this, we now operate on a completely different level and manage things faster, better, and with higher quality. What exactly does that mean? Read on!
Top creativity
Projects are more complex and created in a shorter time, while we do not reduce the creativity requirements. It is the only way how they can attract attention and bring sales growth and brand awareness. Our POS will exceed your expectations – with its idea, graphics, and construction.
Unmatched speed
From the initial proposal to implementation – we will create the campaign within two weeks. We have a new production department, new IT tools that manage production more efficiently. This also results in a smoother operation of the sales team and better-targeted work of technologists.
More efficient production
We hired new employees and invested in state-of-the-art printing machines and cutting plotters. We can produce not only quickly and with quality, but also ecologically and sustainably. This year we will add additional equipment so that we can carry out many other activities quickly and efficiently.
Top quality
POS made of tough cardboard lasts in a store for up to one year. The popularity of cardboard displays is still growing – you can work with it creatively and thanks to new technologies, the quality of printing has increased. We also think about the sustainability of production – our printing inks are water-based and the carton has an FSC certificate.
Complete service
We offer full-service and strategic cooperation in the field of POS communication. Concept creation, design, production, installation at the point of sale, and filling with goods – we will provide all this for you.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY