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We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was our project for Jägermeister, which received the highest award as well as four other awards for creativity and innovation in the category “Alcoholic beverages” and the award from the audience. Totally, we won 10 awards at this year´s competition.
Also this year, we can enjoy our total victory at the POPAI Awards. In addition to this success, the display for Jägermeister also won the award for creativity and for the best material and technical innovation for the special composite board origami processing for 3D rendering of a deer, the brand mascot. In addition to that, this autumn display is also the winner in the category “Alcoholic beverages“ and it also won the Award of audience voted by visitors of the gala evening. We are very pleased with this year´s success following the previous ones. Again, we can see that it makes sense to create solutions trying to get customers positively out of their shopping routine and provide them with unforgettable experience at points-of-sales. As proved by sales results, it is the combination that works.
The presentation of Oral-B electric tooth-brushes communicating the benefit of their round heads placed in stores with electronics succeeded in the category “Care for health“. With another presentation for this brand, we succeeded also in the category “Electronics, IT products“. Sales display actively presents products and encourages customers to put these products into their shopping carts is placed in selected Globus stores.
We won another laurel in the category “Pet food“ with our end cap for the brand Whiskas with lighting and use of a real rope that evokes playfulness and curiousness of cats.
We also won two awards for excellent realizations of projects from the category „Beverages“. The first one was a cap end Jack Daniel´s designed to support Jack Daniel´s RED DOG Saloon Whiskey limited edition. The second awarded project in the category was a permanent display, Nescafé Dolce Gusto.
Your Happy and Thankful DAGO team
