SK
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...1011121314...20...»» Nejstarší
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an exclusive display of its products. The end cap designed and produced by our company should interest customers and evoke their taste for sweets in selected TESCO stores.
The goal was to get shoppers into aisles with confectionery and thus increase the category value. The original solution also influences emotions of customers and creates an impulse to enter this section,” explains Jakub Krupička, the Trade Marketing Specialist of our client – company Nestlé. The Orion end cap perfectly fulfils this role and lures into the world of confectionery along with the JOJO brand display in some stores.
The end cap design is made in combination of blue and brown colours. Blue is characteristic for the Orion brand and dark brown colour stimulates appetite. In addition to the colour combination, high gloss used on the most of visible surfaces of the display underlines the impression of luxury. 3D sideboards of the display represent big Orion chocolate bars. The dominant feature in the middle of the display is a flowing stream of chocolate with a vortex at its bottom part created using a LCD screen placed flatways.
„The installation should present Orion as a traditional and well-known Czech brand, whose products customers would like to enjoy at home. Thus the end cap concept gives an impression of an entrance gateway that will create emotions and evoke appetite,” adds Marek Končitík, the Sales Director of our company.
Since, according to the previous experience, the end caps actually increase penetration of shoppers in the category, Nestlé plans gradual increase of their number. Achievements of this project also include an award for the best in-store realization of December 2015 by the mistoprodeje.cz server.
Your DAGO team
