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SUSTAINABILITY COMES TO THE FORE IN RETAIL – CLIENTS DEAL WITH MATERIALS AND POS DESIGN
Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
3 ROLES OF PERMANENT STORES AFTER COVID
The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince of the quality of its values it presents.
A HIGH-QUALITY DISPLAY CAN CHANGE ATTITUDES
The in-store Red Bull campaign by Dago brought the viral video mission to the shopping cart and increased sales by 20 percent.
Sustainability comes to fore in retail – clients deak with materials and POS design
Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
THE MARKET UNDER PRESSURE FROM LACK OF RAW MATERIALS AND RISING PRICES
The fight between materials for the creation of in-store communication has hardened considerably this year.
HOW TO EXCEL? BY COMBINING MATERIALS AND TECHNOLOGIES
Production companies are constantly coming up with technological innovations and want to shine with unique outputs. Of course, clients rightly expect that their POS will be innovative, visually different, and will excel in stores. They are willing to pay extra if the...
EVALUATION OF PHARMACIES FOR MARKETING & MEDIA
Preserve and respect tradition and color, or embark on bolder combinations with the risk of confusing the customer?
The year 2021 will be completely different for POS
Compared to the past, submitters will be paralyzed and will not invest as much This year, submitters will turn every penny twice and will want to make the most of the activities. HoReCa is closed, in some companies, investments in this segment are zero. Many of them...
We are devoted to one coffee. Until we are tempted to taste another one.
Amazing taste and smell, relaxation, “energization”, a moment of rest, or just a subconscious routine. Each of us who drink coffee and who buy it sees a different “companion” in it. Those days when people only chose between coffee beans and instant coffee are gone forever.
Sell olive oils by means of ecology and nature
“A diet based on a large amount of olive oil is beneficial to the human body.” It has been several years since this sentence spread throughout the world and olive oil experienced its boom. In stores, there was only one problem to solve – whether the oil is virgin, cold-pressed, or 100% natural.
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with more and more obvious ubiquity of modern technologies. An experiential shopping is today´s phenomenon associated with the generation change of the purchasing power. Surprising people and wow effects are becoming essential parts of a modern store as they can exceed customer´s expectations and fix an essence of brands in their hearts through analog and digital channels. Today´s stores, therefore, do not manage with simply exposing goods. Brands must try to make customers to enjoy spending their time nearby, offer them experiences, adventure, pamper them, expand their knowledge or refine their taste, offer them things they would not imagine themselves, thanks to which they enjoy something new or otherwise improve their lives.
In connection with the incredible selection on the Internet, which people have available all the time through their smartphones, stone stores must also change into a place of expert consultations. Shop assistants, as experts, will help with selection, expand the possibility of customer´s needs and become customer´s guide in their world of a relevant product inspiration. In this context, there is coming in a new phenomenon of curated shopping based on detecting and meaningfully satisfying existing and potential needs of customers. In connection with the incredible selection on the Internet, which people have available all the time through their smartphones, stone stores must also change into a place of expert consultations. Shop assistants, as experts, will help with selection, expand the possibility of customer´s needs and become customer´s guide in their world of a relevant product inspiration. In this context, there is coming in a new phenomenon of curated shopping based on detecting and meaningfully satisfying existing and potential needs of customers.
