On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Sustainability comes to fore in retail – clients deak with materials and POS design
But what is the reality? For example, we have recently realized cardboard displays by offset printing. The advantage is that laminating prints on cardboard prolong the life cycle of the displays themselves, supporting their stability. However, the price of such a display is high and we can certainly not talk about the topic of ecology just because of the colors used.
Many companies in the Czech Republic have learned to print a more economical version of printing on UV prints, but their disadvantage is that the print smells bad, it is not ecological, it breaks during creasing and we can´t talk about the POS carrier being premium. But they are cheap! We can see these POSs in most hypermarkets.
As time goes on, the cardboard gets a new touch. FSC certified materials are being used. This certificate guarantees to customers that the wood comes from carefully managed forests. For forest owners, it is a prestigious award for nature-friendly forest management. At the same time, printing with an impact on the environment is also being solved. Dago uses the latest-generation Durst printing, the advantage of which is printing with water-based inks that do not smell. Such print is very hard and thus prolongs the life cycle of the display itself. In practice, this means that it is not necessary to produce many displays for the same stores, but the display can be supplemented, rebranded, or possibly further modified.
Instead of permanent solutions, honeycombs began to be used. It is a very hard cardboard, from which it is possible to realize shop-in-shops or stable displays. It has a long life cycle, it is cheaper than, for example, an all-wood display and provides customers with similar benefits as in the case of a permanent display.
We are experiencing a similar issue in the field of plastic materials and wood. Some of the plastic materials have a PVC free certificate, which guarantees that they do not contain harmful substances. Recycled materials, which represent a new era in sustainability, are being often used. Printing on these materials is also changing, in favour of latex or water-based prints.
Although in the past the contracting authorities did not rely on the technologies, materials used or the design itself, today we are entering a new era and the topics of sustainability and ecology are absolutely crucial in production. Personally, I am glad that displays that have been printed with UV technology, which I consider completely unsuitable for the FMCG segment, are disappearing from the market. I look forward to seeing many new, fully ecological realizations in the future, which Dago fundamentally supports.
Marketing and Business Director, Dago s.r.o.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY