Marketer of the Year 2015

Whisky Festival will make you to become an expert

The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….

The Captain Morgan Boat has dominated at POPAI CE AWARDS

Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…

HP attracts players to a game altar

Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…

POPAI Masters Chicago

In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…

GlaxoSmithKline SIS in Globus

The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…

3D COTTAGES FROM NESTLE IN GLOBUS

In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…

In-store in Shanghai and Peking

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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…

IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE

Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…

Marketer of the Year 2015

As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Marketer of the Year organized by Czech Marketing Association, which just announced the tenth jubilee Marketer of the Year.

The announcement of this significant professional and social event took place in the festive pre-Christmas atmosphere within the meeting of the Main Committee of the Czech Marketing Association in Prague on December 17th 2014. Doc. Jitka Vysekalova, the President of the Association, and prof. Gustav Tomek, the Vice-president and Chairman of the Contest Jury, as representatives of the Czech Marketing Associationparticipated at the ceremony. Prof. Philip Kotler, personage of the global marketing, traditionally supported the contest announcement with his message.

One of the main goals of the Czech Marketing Association is to support marketing as an essential factor for the development and competitiveness of our economy. Among the ways to achieve the goal, the Marketer of the Year contest won an important role. The registered projects are being assessed mainly for their innovativeness, efficiency, development method and marketing principle as well as ethic and other assumptions. In parallel, there takes place the Young Dolphin contest for university students of programs focusing on marketing.

A festive gala evening with the announcement of the results will take place on 21st May 2015 in Divadelni klub Lavka (Theatre Club Lavka) in Prague – Novotneho lavka.

You can find further information at www.cms-cma.cz.

We are looking forward to meet new Czech marketers winning well-deserved awards.

We wish you a Merry Christmas. Your DAGO team

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