Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
GEM-GEN2 – we have a new information system

Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAGO, we always needed a system for project management that would allow us the most efficient management of complicated and exacting projects from the P.O.P. segment. This is not just data and document storage, but it should be an interactive space for transparent, flexible and user-friendly coordination of each step realizing particular projects,” explained Marek Končitík, the Sales and Marketing Director.
The result is the second generation system GEM as a development of the previous information system GAM1 our company used and continuously developed since 1999. During last three years, a company RENTEL was creating its new generation customized for DAGO. “It wasn´t easy to create a system that would meet all of our requirements but it finally happened, and now we can say that it is really unique software in several levels: within the system, projects are managed according to their phase, at the same time we always have all data and well-arranged economical reporting available for every project, of course there are several possibilities of communication between internal and external subjects participating in such project,” Marek Končitík described the system DAGO is using in its testing beta version since the beginning of this year. As an advantage, he also mentioned other applications, as for example product catalogue, stock records, logistic management, finance, etc.
This new system is even more efficient tool for us also when submitting and managing contracts in production. GEM-GEN2 allowed a significant acceleration of the whole process – calculation within 24 hours, production within days or weeks. Also the management extensions of the system, so called dashboards, provide clearer filtered orientation within contracts for managers of relevant parts of projects.
The system also enables a direct access for clients and suppliers, thanks to which, for example, data and big files do not accumulate in e-mails, but they are always easily available and actual via the web interface. We continuously debug and develop the whole system, anyway we can already say, after nearly one year testing, that, we could not imagine coordinating so many projects at the actual workforce of our DAGO team without this efficient tool anymore. We thank to RENTEL and to all colleagues for their excellent work and patience when developing and implementing the system!
Your DAGO team
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