SK
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – visiting different parties. To communicate the new flavour in the off-trade channel, its producer used an original conception of a temporary display designed and produced by our company. So that our displays lure for the night party atmosphere in Billa, Tesco, Albert and COOP stores and use a real disco-ball to intensify the experience.
The Frisco Night drink brings a new flavour Cucumber & Mint with higher alcohol content – 7 % instead of 4,5 %. Thus Plzensky Prazdroj responds to the fact that the target group includes women under 35 years of age who drink Frisco at club and home parties. For this reason the company used an original conception of a temporary P.O.P. medium to introduce the new flavour in the off-trade channel. So that we decided to approach the Frisco Night display to match its conception as a stylish addition to every night party. It lures for the night life atmosphere and uses a real disco-ball to intensify it. „We built mainly on the elegant and premium design of the brand, which appeals especially women, and so we wanted to surprise them at points of sales” Jana Waldhansova, our Senior Project Manager, explains the preparation of the creative design. Radka Hejdukova, the Project Manager of our company adds: „to maximise the impulse potential, we have used also a thematic „call-to-action” challenge at the display – „Enjoy all colours of the night”. And we also distinguished particular shelves with colours according to particular Frisco variants to orient customers the best and also inspire them at first glance by the offer of all the new flavours“.
Glitter of the night life
The final form of the display has the ability to attract buyers, stimulate their emotions and feelings and lure them for the product and moment of its consumption. The specific colour scheme of the shelves and decent body of the display, complemented with a key visual of a young girl and the mentioned disco-ball, provides a significant differentiation from conventional displays customers usually meet in this product category. The whole rendering also suitably follows up the ATL communication and tries to „reap in stores what has been sown in hearts of customers and outside”.
Customers appreciate the new display
Also our customer Lucie Vaverova, the Shopper Marketing Specialist of Plzensky Prazdroj, confirms the success of the new display form: „The disco-ball perfectly attracts attention of shoppers and so it supports stylishly the novelty Frisco Night and the entire brand redesign.” And she adds: „And we also have a positive feedback on the new displays from our customers”.
We delivered and produced totally 715 displays, 252 of them have 3D disco-ball and the rest have just its 2D version. These displays have been placed into stores in November 2014 and we can still meet them.
We wish many joyful experiences to Frisco Night products and to their customers.
Your DAGO team
