SK
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly increase sales. The new activations of Fanta drinks, which attract attention in the sales area, are betting on this.
Halloween to be torn with demand
The slogan for this autumn campaign is “Halloween to be torn with demand”. The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season. That is why all the campaign sets are supplemented with typical symbols of this season. On the activations, you will find illustrations of scary pumpkins, bats, and spider webs.
“Halloween is becoming more and more popular in the Czech Republic and Slovakia, and it is not just an American holiday anymore. Fanta as a brand is inherently a part of Halloween, mainly due to its character and consistent communication based mainly on playfulness and fun. Considering the nature of the campaign, the preparation and implementation of the communication elements were quite fun and the result is worth it,” Tomáš Besperát, the Marketing Manager at Coca-Cola HBC, describes the campaign.
Campaign sets
Most purchase decisions are made at the point of sale, which can be used when planning marketing communications. Sets of POP materials are great means to reach as many potential consumers as possible.
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market. “We focus on Halloween on a long-term basis. For Fanta, this is a key season of the year, also considering the profile of the target group. This year we are also introducing the new Fanta Strawberry Kiwi Zero in a limited Halloween edition,” adds Tomáš Besperát.
In the sales areas of selected chains, the activations are almost unmissable for Czech consumers.
Your team Dago
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market.
Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market.
The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season.
The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
