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Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
Blood orange Fanta scares and amuses
Halloween, the feast of all ghosts, is becoming more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavour that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Fanta Black Blood Orange beverage attracts primarily teenagers and their mothers. “This year´s mascot is the vampire Dracula, who, like hollowed-out pumpkins, is a symbol of Halloween. That is why we asked DAGO to create displays based on this global concept,” explains Katerina Triskova, the Fanta Brand Manager. Dracula´s castle became the dominant of the displays. We produced a total of about four hundred pieces that were deployed in Billa, Globus, Tesco and Albert stores. Some of them were also placed into smaller grocery stores that do not belong to any chain.
At the first glance, customers are captivated by the large figure of grinning Dracula with his castle in the background and a bat dangling in the castle tower. First we proposed a spider, but in the end we didn´t use it as it might scare too much. “Together with Dag, we incorporated well all the creative ideas. This was well reflected in the positive responses to the campaign we receive,” Katerina Triskova comments first responses.
The technical solution saved costs
The scary impression “touches” shoppers also thanks to the model of open wooden coffin. 3D elements have the disadvantage that they take up a lot of space within the display. We managed to put the coffin into the display so that it contains the exposed products in addition to producing an impressive effect, so we finally saved some space.
The big advantage of this set is the inexpensive design made of cardboard. It can be installed flexibly on shelves or end caps of various sizes. Each part is well elaborated in terms of construction and graphics, so they can be delivered to a store and cut on the spot as needed. The advantage for the client is bigger flexibility and lower costs.
Coca-Cola HB is one of our regular customers. We believe that our mutual strategic thinking and openness to unconventional solutions, as for example the combination of gloomy colours with a cheerful vampire character, have pushed the result forward compared to ordinary realizations. We are pleased that we could participate in this project.
Your Dago team
