SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May. Its most significant element is a cut-in-half bicycle.
Cycling should evoke summer well-being with friends and family. “In the summer, people of all ages, who are tired of sitting at home, go cycling. We aim just at this kind of customers. That is why we placed a blue bicycle into the end cap symbolizing an active lifestyle and time spent with the closest ones,” describes Petr Dekan, the Senior Key Account Manager of Plzeňský Prazdroj.
During its production, the bicycle turned up to be a challenging element. It is a real bicycle, not a fake. We had to cut each bicycle in half and safely install it into a specific position. Thanks to the proposed design, everyone wants to touch the bicycle, so it was necessary to place and anchor it properly.
Plants and stones like outdoors
This display should attract also customers who drink the non-alcoholic refreshment immediately after buying it. “That is why, on the left, there is a glassed-in refrigerator filled with products in new PET bottles,” adds Petr Dekan from Plzeňský Prazdroj. The lower part of the end cap is decorated with stones and green plants.
The graphical composition of the plants in the light blue color forms the edging of the end cap. In the background, there is a picture of young people in the outdoors which provides a relaxed atmosphere to the end cap associated with moments of consumption. Into the upper left corner, we also installed special yellow lighting imitating sunny summer weather.
Since the first half of May, these end caps have been distributed to 17 selected Tesco stores across the Czech Republic. “We believe that we will be able to attract also customers who are looking for something different then ‘sweet lemonade’ in the summer, but would not look for it in the beer section,” adds Petr Dekan from Plzeňský Prazdroj.
Your DAGO team
