SK
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and co…
Tullamore Dew POP for bars
By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this bra…
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj – has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and hypermarkets.
The Brewery Jubilee Gate has been a symbol of the brewery for almost 130 years and refers to the long-standing tradition of Czech brewing, which is why this symbol is used repeatedly in the campaign. “The Jubilee Gate is one of the generally known symbols associated with the Pilsner Urquell brand. It was built for the 50th anniversary of the first batch of Pilsner lager, and since then it has been a sign of the brand’s quality and premium level”, Jakub Suda, the Junior Activation Manager at Plzeňský Prazdroj, comments the campaign.
Customers will have a new opportunity to see displays for Plzeňský Prazdroj in the first half of October in Globus chains.
Czech beer can trot out a long tradition and great popularity among consumers and it is famous worldwide. Specifically, Pilsner Urquell was the first pilsner-type beer in the world. Thanks to this uniqueness, Dago created special pallet displays with characteristic brand elements for Plzeňský Prazdroj. “We expect that thanks to the consistent communication of our main symbol, Pilsen Gate, we will strengthen positive emotions towards the brand among our consumers”, adds Jakub Suda.
Plzeňský Prazdroj uses various types of displays. In retail chains, consumers can see pallet displays, mini shop-in-shops, and shop-in-shops. The brand’s characteristic colours are being used. “We were very surprised by the positive reactions to the Jubilee Gate of the Pilsen Brewery regarding this cooperation. It seems that this is really an iconic element that visitors associate with the brand”, explains Luboš Plačko, the Country Manager at Dago.
Your team Dago
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
